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Black Friday used to be the best time of year to buy just about everything for the holidays. But in case you didn’t notice the forests of Christmas trees cropping up in stores as early as September, the landscape has changed dramatically in recent years, and shopping early no longer means waking up at an ungodly hour to stand in line the day after Thanksgiving.
Now, early Black Friday sales crop up as early as October, and during this window some retailers offer deals that are just as good as day-of Black Friday discounts. We’re here to arm you with all the tools you need for your own online-shopping arsenal, with a look at early Black Friday sales from Amazon, Best Buy, Target, and Walmart. We even have some great buys for Costco members. For all the best deals on Wirecutter picks this holiday season, check out our deals page.
Between its breadth of available brands and wares and its unmatched accessibility for shoppers, Amazon is undoubtedly the biggest retailer to participate in Black Friday. Historically, Amazon has led the charge in kicking off Black Friday sales earlier than ever, and with the launch of the Prime Early Access Sale on October 11 and 12, this year is no different. Shoppers are sure to see some of the biggest and best price cuts in the most popular Black Friday deals, including discounts on robot vacuums, toys, headphones, smart speakers, electric toothbrushes, tablets, and just about everything in between. Here are some of the highlights we’ve noted thus far.
Vizio Elevate Soundbar System — Runner-Up
Amazon deal price: $700; street price: $850
What we like: Best soundbar if you want a complete system. Dynamic and immersive audio experience. Two HDMI inputs and Bluetooth and Chromecast music streaming.
Other things to know: Voices don’t sound as clear as they do through our top pick. Attach an Amazon Echo Dot to add smart-speaker functionality. Deal isn’t as good as what we saw during the Prime Early Access Event.
Read our review of the best soundbar.
OXO Good Grips Stainless Steel Multi-Purpose Scraper & Chopper — Our Pick
Amazon deal price: $7; street price: $10
What we like: A versatile kitchen tool every baker should have handy. Helps trim dough and keep your prep surface clean (and everything in between). Grippy, comfortable handle. Blade with engraved measurements for added convenience.
Other things to know: Bench-scraper pick from our holiday baking gear guide.
Read our review of the best holiday cookie baking equipment and gear.
Ninja 12-Cup Programmable Coffee Maker CE251 — Our Pick
Amazon deal price: $70; street price: $80
What we like: Our longtime top pick for the best cheap coffee maker. Easy to use. Consistently brewed the best-tasting coffee among the machines we tested. Ultra-customizable. Removable water reservoir. High brew temperatures.
Other things to know: Carafe lid can be fiddly. Average brew time of 13 minutes for a full pot. Measuring scoop included.
Read our review of the best cheap coffee maker.
Blueair Blue Pure 211+ Auto Air Purifier — Pick Variant
Amazon deal price: $212; street price: $340
What we like: A variant of our upgrade air-purifier pick. Slightly more powerful and more energy efficient due to a new motor and filter. Adds an auto-setting that adjusts the fan speed to changing air-quality conditions. Perfect for larger homes and spaces.
Other things to know: We haven’t been able to test it, but we are confident that it will deliver a similar, excellent performance to the Blueair Blue Pure 211+.
Read our review of the best air purifier.
Thames & Kosmos Gummy Candy Lab — Our Pick
Amazon deal price: $7 with clipped on-page coupon; street price: $13
What we like: Comes with all the ingredients and molds needed to concoct fruit-flavor, colorful gummies. Kids get a walk-through of the chemistry behind candy-making.
Other things to know: Kids will likely need adult assistance for experiments involving the microwave or stove. Clip the on-page coupon to get the deal price.
Read our review of the best gifts for 7-year-olds.
Best Buy has gone toe-to-toe with Amazon during past sales events, and we expect discounts on TVs, smartphones, computers, iPads, and other tech from Best Buy. The electronics retailer officially kicked off its early Black Friday sale on Monday, October 24, and although the first wave of discounts ended on Sunday, October 30, there will still be plenty of ways to save. In addition to the rolling sales we’re likely to see, My Best Buy and Totaltech members can also take advantage of exclusive sales on Member Mondays through the end of December. Unfortunately, Best Buy’s Price Match Guarantee will not apply to purchases made from Friday, November 18, through Monday, November 28. However, the electronics retailer will extend its return window through January 14, 2023, for most purchases made from October 24 through December 31, 2022, with the exception of major appliances, holiday decorations, and select tech purchased with a third-party contract. Best Buy has also announced that it will be joining other retailers—including Costco, Kohl’s, Target, and Walmart—in keeping brick-and-mortar stores closed on Thanksgiving Day, but we anticipate a flurry of online sales that day to tide you over. Here are some of the best early deals we’re seeing.
GoPro Hero8 Black Action Camera — Budget Pick
Best Buy deal price: $230 with free My Best Buy membership; street price: $300
What we like: Our budget pick for the best action camera. Good entry-level camera. Can record high-quality, stabilized 4K video. Offers many of the same features as newer GoPros.
Other things to know: For slightly more you can get the Hero9, which is a much better camera overall. No front-facing selfie screen. Deal price requires free My Best Buy membership.
Read our review of the best action camera.
GE Profile Opal 2.0 Nugget Ice Maker — Our Pick
Best Buy deal price: $463; street price: $530
What we like: Newest version of our nugget ice-maker pick. One of the few countertop models that makes nugget ice/pebble ice that’s similar to what you get at Sonic. The ice easily absorbs the flavor of drinks and has a soft, chewable consistency.
Other things to know: Slowest ice maker we tested. The ice makes carbonated drinks go flat more quickly. Questionable long-term durability. Comes with one-year limited warranty from GE.
Read our review of the best portable ice maker.
Apple MacBook Air (2020, M1, 8 GB RAM, 256 GB SSD) — Our Pick
Best Buy deal price: $800; street price: $900
What we like: Our top pick for the best MacBook. Enough speed, memory, and storage for most day-to-day computer tasks. Battery life lasts a little over 14 hours. Lightweight, solid construction, comfortable keyboard, and industry-leading support.
Other things to know: Specs include Apple M1 processor, 8 GB of RAM, 256 GB SSD, 13.3-inch Retina display, one 3.5 mm jack, and two Thunderbolt 4 ports.
Read our review of the best MacBooks.
Wyze Bulb Color Smart LED Light Bulb (2-pack) — Our Pick
Best Buy deal price: $20 with store pickup; street price: $27
What we like: Our top pick for the best smart LED light bulb. Brightest and most affordable bulb we tested. Excellent colors and reliable basic features (remote, scheduling, and timers).
Other things to know: No special effects. Offers the equivalent of a 75-watt bulb. Supports Wi-Fi and Bluetooth. Compatible with Amazon Alexa, Google Assistant, IFTTT. Opt for store pickup to avoid shipping fees.
Read our review of the best smart LED light bulbs.
TCL 5-Series Roku 55-inch TV (S555, 2022 model) — Our Pick
Best Buy deal price: $430; street price: $500
What we like: Our new top pick for best budget 4K TV. Full-array LED backlighting with local dimming, quantum dots (better color performance), HDR10+, Dolby Vision, and Dolby Atmos.
Other things to know: Only available with Roku TV. TCL’s Game Studio Plus has good features for gamers, but 60 Hz refresh rate is not best for gaming. Four HDMI 2.1 ports.
Read our review of the best 4k TV on a budget.
iOttie iTap 2 Magnetic Wireless Charging Air Vent-Mount — Pick Variant
Best Buy deal price: $30 with store pickup; street price: $50
What we like: The wireless-charging version of our favorite standard car phone mount. Good choice if you prefer the ease and convenience of a magnetic car phone mount and don’t have an iPhone with MagSafe.
Other things to know: Requires the use of a very strong magnet on the back of your phone or phone case. Select store pickup to avoid shipping fees.
Read our review of the best wireless charging phone mounts for cars.
Not to be outdone, Costco has thrown its hat into the early Black Friday ring. Starting Monday, October 31, members can score pre–Black Friday deals. The first wave of sales will run through Sunday, November 13, followed by a second round of early Black Friday discounts kicking off on Monday, November 14, which will ultimately converge with Costco’s Black Friday sale beginning on Friday, November 25. Be sure to look out for sales on kitchen essentials, smart-home devices, snacks, and candy, as well as discounts on electronics like TVs, Apple devices, laptops, and tablets. These are the best early deals we’ve found so far.
SimpliSafe Home Security System (10-Piece Kit) — Runner-Up
Costco deal price: $130; street price: $200
What we like: Affordable and reliable system. Easy to install and use. Works with voice-control systems and offers a good selection of add-ons.
Other things to know: Optional monitoring plan is slightly cheaper than that of our top pick but doesn’t provide video storage. Compatible with Amazon Alexa, Google Assistant, and August Smart Locks. Costco membership required.
Read our review of the best home security system.
Vornado TAVH10 Space Heater — Pick Variant
Costco deal price: $70; street price: $100
What we like: Hottest and most powerful space heater we tested. Countdown clock and digital display. Gets up to temperature quickly.
Other things to know: Costco silver variant of the AVH10 with added timer and remote. A bit pricier than our top pick. Doesn’t distribute hot air quite as evenly throughout the space. Requires Costco membership.
Read our review of the best space heaters.
Simplehuman Steel Frame Dishrack & Sink Caddy — Runner-Up
Costco deal price: $75; street price: $90
What we like: Holds more dishes at a time than most other one-tier racks. Perfect for large families or active cooks. Most effective at draining water.
Other things to know: Largest footprint of our picks. Costs more than our top pick. Has six individual pieces to clean. Deal is only available to Costco members.
Read our review of the best dish rack.
Target began touting early Black Friday deals on its website in October, offering markdowns on everything from electronics and toys to kitchen and cleaning gear, with the promise of new deals each week. As in years past, we expect Target to match select deals from Amazon and Best Buy, but it will also offer a compelling Holiday Price Match Guarantee of its own: The retailer will match any prices that have been further reduced on items purchased from Target between Thursday, October 6, and Saturday, December 24 (with certain exceptions like Target Circle offers and clearance items). Target RedCard holders have historically been able to score exclusive deals and discounts on top of the 5% savings and free shipping available year-round. Here are the best discounts we’ve turned up.
KitchenAid Pro 500 Series 5-Quart Bowl-Lift Stand Mixer — Also Great
Target deal price: $250; street price: $320
What we like: More capacity and power than top pick. Easy to use and clean. Sturdy build that stands the test of time.
Other things to know: Trades more power for heavier frame. Large counter footprint. Includes flat beater, power knead spiral dough hook, and stainless steel wire whip.
Read our review of the best stand mixer.
Lego Succulents 10309 — Staff Favorite
Target deal price: $42; street price: $50
What we like: Can be built as one central bunch or separated into their own small boxes. Satisfying to build and breathes life to a room without any windows.
Other things to know: Doesn’t often see discounts, so this $8 drop matches the best price we’ve seen.
Read how to become an adult Lego master.
Beats Solo3 Bluetooth Headphones — Another Good Option
Target deal price: $100; street price: $150
What we like: Easily pairs with Apple devices. 40-hour battery life. Sound profile offers nice highs and mids with a slight bass boost.
Other things to know: Typically sells for more than our budget pick, but this deal makes it more affordable.
Read our review of the best Bluetooth wireless headphones.
Apple iPad mini (6th generation, 64 GB) — Another Good Option
Target deal price: $400; street price: $460
What we like: Excellent device if you need or want a small tablet with a faster processor and a more modern design.
Other things to know: Diminutive version of the 4th-generation iPad Air. Good for those with smaller hands who want to watch videos, play games, doodle, or chat. Wi-Fi enabled with 64 GB memory.
Read our review of the best iPad.
Walmart typically engages in a holiday price-matching arms race with Amazon, and like its competitors, it has once again rolled out droves of pre–Black Friday deals. Although Walmart’s price-match policy doesn’t apply to major sales events like Black Friday and Cyber Monday (or drops in prices on previous seasonal purchases), the retailer still offers worthwhile deals that won’t leave you plagued by buyer’s remorse. Shoppers can expect to see deals on small appliances like air purifiers and vacuums, as well as price cuts on popular toys, tech fitness gear, and health and beauty essentials. Last year, Walmart+ members scored exclusive early access to deals, plus free shipping on all orders, but nearly every sale made its way to non-members eventually. Here are the best sales we’ve found so far from Walmart.
Beats Fit Pro Wireless Bluetooth Earbuds — Our Pick
Walmart deal price: $160; street price: $190
What we like: The best true wireless earbuds. Fit securely. Sound great. Easy pairing and connection to swapping iCloud-connected Apple devices. A variety of convenient features.
Other things to know: People sensitive to pressure in the ear may not like the fit. Inability to pair them with two devices simultaneously.
Read our review of the best wireless Bluetooth earbuds.
NutriBullet Pro 900 Personal Blender — Our Pick
Walmart deal price: $59; street price: $80
What we like: Powerful motor. Blended everything we threw at it without straining. Easy to use and clean. Affordable. Small countertop footprint.
Other things to know: One-year warranty. Wide range of color options. Slightly higher than the lowest we’ve seen all year.
Read our review of the best personal blender.
Wahl’s Extreme Grip Pro Hair Clipper — Another Good Option
Walmart deal price: $37; street price: $45
What we like: Powerful, weighty motor. Comes with a wide variety of attachments, including ear guide combs. Grippy nonstick sleeve.
Other things to know: Larger and heavier than our top pick. Combs are not reinforced. A step above our budget pick.
Read our review of the best hair clippers for home use.
Lego Star Wars Imperial Probe Droid 75306 — Staff Favorite
Walmart deal price: $42; street price: $60
What we like: The Imperial Droid Lego set that and Lego and Star Wars fans are looking for. 683 pieces.
Other things to know: Recommended for ages 18+. New low.
Read how to become an adult Lego master.
TV deals always spring to mind when people think of the upcoming sale season, and with good reason—November is one of the best times of the year to buy a new TV (the other being pre–Super Bowl sales). We’re anticipating that 4K models will be dirt cheap and OLED models will be more accessible than ever, but proceed with caution. Before you pull the trigger on a seemingly great deal, consider this advice from our TV experts.
Samsung S95B OLED TV (65-Inch) — Our Pick
Amazon deal price: $1,900; street price: $2,200
What we like: Our new top pick for the best OLED TV. Combines OLED technology with quantum dot color to produce the brightest, most color-rich, and most room-flexible OLED TV we’ve ever tested.
Other things to know: Does not support Dolby Vision HDR. Only available in 55- and 65-inch screen sizes. New low price for the 65-inch size.
Read our review of the best OLED TV.
Samsung The Frame 55-Inch QLED TV (2022 model) — Staff Favorite
Best Buy deal price: $1,000; street price: $1,400
What we like: Less invasive and more decor-friendly TV. Can be mounted perfectly flush against the wall like a framed piece of art. The Frame’s smart screensaver can display photos or art when not in use.
Other things to know: Doesn’t offer the latest and greatest TV features. New low price for the 2022 model in the 55-inch size.
Read our review of the best artistic designer TVs.
Roku Streaming Stick 4K (2021) — Runner-Up
Roku deal price: $25; street price: $40
What we like: Supports almost every major service and has a clean, simple interface. Affordable 4K.
Other things to know: Runner-up pick. Search and discovery features are more limited than our top pick, the more expensive Google Chromecast TV.
Read our review of the best media streaming devices.
MacBooks and Chromebooks and Windows ultrabooks, oh my! No matter what laptop you’re looking for and what purpose it may serve (work, school, gaming, or even photo and video editing), Black Friday can be a great time to pick up a computer. Often, retailers drop prices before Black Friday as part of early sales—which can really come in handy if you need a laptop immediately or you’re concerned about a gift arriving in time for the holidays. And if you’re not sure what kind of laptop is right for you, we have some handy tips for finding a laptop that best suits your needs.
Samsung Galaxy Book2 Pro 360 Ultrabook (Intel i7, 16 GB RAM, 512 GB SSD) — Pick Variant
Best Buy deal price: $1,000; street price: $1,350
What we like: Sleeker and lighter than runner-up pick. Offers more power and better 1080p webcam. 13.3-inch AMOLED display capable of flipping into tablet mode. Solid trackpad and decent keyboard.
Other things to know: Poor battery life. Includes a decent amount of bloatware that should be uninstalled. One-year limited warranty.
Read our review of the best Windows ultrabook.
Lenovo ThinkPad C14 Chromebook (14″, 8 GB RAM, 256 GB SSD) — Staff Favorite
Lenovo deal price: $490 with code SUPERTHINKHOLIDAYS; street price: $650
What we like: A great laptop that our senior staff writer and guide writer Kimber Streams said they would buy at this price.
Other things to know: Hasn’t been fully tested by Wirecutter. Successor to the well-liked C13 Chromebook. Heavy relative to other Chromebooks. Intel Core i5-1245U processor, 8 GB RAM, 256 GB SSD. Use code SUPERTHINKHOLIDAYS for the deal price.
Read our review of the best Chromebook.
Acer Swift 3 (SF314-511-51A3) 14″ Ultrabook (8 GB RAM, 512 SSD) — Another Good Option
Walmart deal price: $400; street price: $580
What we like: Lightweight with solid performance. 10.5-hour battery life. No deal-breaking flaws.
Other things to know: Keyboard is a little cramped. Doesn’t come with USB-C charger.
Read our review of the best Windows ultrabook.
Microsoft Surface Pro 8 Bundle — Our Pick
Costco deal price: $900; street price: $1350
What we like: Capable laptop replacement. Offers portability, versatility, and everything we look for in a laptop.
Other things to know: Usually requires the purchase of additional accessories (but this bundle includes Surface Pro Signature Keyboard and Surface Slim Pen 2). Intel Core i5-1135G7 processor, 8 GB RAM, 256 GB SSD. Costco membership required.
Read our review of the best pro tablets.
Apple Mac Mini Desktop PC (M1, 2020, 8 GB RAM, 256 GB SSD) — Also Great
Costco deal price: $570; street price: $670
What we like: Uses Mac proprietary M1 chip. Fast and energy-efficient. Powerful enough to edit video and keep 4K monitors feeling fast.
Other things to know: Can’t upgrade the memory and storage after purchase. 8 GB is fine for everyday use, but may feel limiting with more powerful operations. No accessible ports from the front. Larger than other comparable mini Windows PCs. Requires Costco membership.
Read our review of the best mini desktop PCs.
If you’ve been seeking a new console over the past few years, you’ve likely been disappointed by the availability and pricing. We don’t anticipate massive discounts in 2022, but we do think consoles will be more available, and some options, such as the Xbox Series S and even potentially older Nintendo Switch models, will see discounts. Games for your Xbox, Switch, PlayStation, and PC will be discounted early and often, so keep an eye out and beat the rush. Plus, now is a great time to pick up the most sought-after board games, puzzles, and card games, so you can sit back and relax knowing you don’t have to engage in some type of modern warfare à la Jingle All the Way.
The Legend of Zelda: Breath of the Wild (Nintendo Switch) — Staff Favorite
Target deal price: $40; street price: $50
What we like: Staff favorite. Great action-adventure game for Nintendo Switch. Beautifully designed. Full of nostalgia.
Other things to know: First deal we’ve seen this year. Target RedCard holders save extra 5%.
Read our review of the best Nintendo Switch and Switch Lite accessories.
Sushi Go Card Game — Our Pick
Amazon deal price: $5 with clipped on-page coupon; street price: $6
What we like: Fast-paced “pass-and-pick” game. Easy enough for young kids, while still engaging for adults. Doesn’t require reading or math comprehension to play.
Other things to know: Longtime favorite in our guides. Young children may need help keeping track of their scores and point combinations. Deal doesn’t match low of $4. Clip on-page coupon.
Read our review of the best board games we love for kids.
Summoner Wars Board Game — Our Pick
Amazon deal price: $42; street price: $48
What we like: A fun battling card game, with a tricky movement puzzle thrown in for good measure. As tactically deep and interesting as the more elaborate war games we tested but much easier to set up and learn.
Other things to know: Grid occupies quite a large space on a table as you play. Lack of in-box organization means you’ll need a supply of rubber bands for cards.
Read our review of the best two-player board games.
Jaipur Board Game — Our Pick
Amazon deal price: $17; street price: $25
What we like: A quick economic card collection game. Not overly complicated or dull. Doesn’t rely too heavily on luck.
Other things to know: Skill ceiling is relatively low. Nicely balanced and will keep you engaged throughout multiple rounds, but it can feel like you’ve learned everything after a few play-throughs. New low price.
Read our review of the best two-player board games.
People may associate cleaning with spring, but you don’t have to be a parent or a pet owner to know that dealing with messes is a year-round job. As part of early Black Friday sales, Target, Walmart, and other retailers are already offering plenty of deals on a variety of cleaning, organization, and floor-care essentials. Don’t dismiss refurbished models—opting to take advantage of sales on refurbished items from brands like Dyson and iRobot can net you even deeper discounts—but just be sure to take note of the warranty information before you buy.
iRobot Roomba 694 Robot Vacuum — Budget Pick
Amazon deal price: $180; street price: $250
What we like: Reliable, repairable, and good on rugs. Robot vacuums offer relatively low-effort help with pet hair buildup. Wi-Fi enabled and works with existing smart-home accessories via Google Assistant and Amazon Alexa.
Other things to know: Budget pick in our robot vacuum guide. Works best when it only has to clean a few rooms at a time.
Read our review of the best robot vacuums.
iRobot Braava Jet m6 Robot Mop — Upgrade Pick
Amazon deal price: $300; street price: $400
What we like: Has bigger battery and water tank than our top pick. Sophisticated navigation system learns house layout. Cleans up to 1,000 square feet at a time. iRobot has an established track record for durability and long-term support.
Other things to know: Struggles with rug edges and thresholds. Need to change the pads and fill the reservoir after every cleaning session. Potential navigation complaints.
Read our review of the best robot mops.
iRobot Roomba i7+ Robot Vacuum — Pick Variant
Best Buy deal price: $500; street price: $600
What we like: A smarter variant of our top robot vacuum pick. Great navigation with the ability to clean or ignore certain rooms. Self-emptying base makes it more self-sufficient than other models. Reliable and repairable.
Other things to know: Aging model but still very good. Expensive. Navigation can sometimes be fussy. Self-emptying base can be jarringly loud when active.
Read our review of the best robot vacuums.
Electronics, toys, and home appliances may get a lot of hype, but early Black Friday sales also offer plenty of excellent opportunities to revamp your wardrobe with sitewide deals and flash sales. Beyond Amazon and Target, you can expect to see deals from apparel retailers like Kohl’s, L.L.Bean, and Nordstrom. You can expect everything from drops on Nike sneakers and shapewear to discounts on wardrobe staples like plain white T-shirts and cozy cashmere sweaters.
Columbia Women’s Arcadia II Rain Jacket (Geyser) — Budget Pick
Amazon deal price: $50; street price: $90
What we like: A great value for what you get. Flattering design. Self packable design allows for easy storage. Velcro wrist cuffs. Repels water well, even after machine-washing.
Other things to know: Cheap-feeling zipper. Lack of placket can lead to seeping water. Better-suited to light rainy days. Available in Geyser in sizes S-XL.
Read our review of the best rain jackets and raincoats.
Hanna Andersson Organic Cotton Long John Pajama Set (Halloween) — Staff Favorite
Hanna Andersson deal price: $13; street price: $48
What we like: Our bedtime classic pajama pick for kids. Soft, thick, 100% cotton. Stand up to years of wear with color and elastic remaining intact. Available in a wide range of patterns and holiday-themed designs.
Other things to know: Kids sizes start at 0 to 3 months and go up to 14/16. Other styles and patterns on sale. Free shipping for a limited time. Orders will not arrive in time for Halloween.
Read our review of the best kids pajamas.
L.L.Bean Men’s Scotch Plaid Flannel Robe (Morgan) — Our Pick
Nordstrom deal price: $44; street price: $79
What we like: The best men’s flannel robe. Soft, warm, and doesn’t feel bulky or heavy. Like wearing a worn-in flannel. Won’t feel sweaty after wearing it around all day.
Other things to know: Robe is pretty thin, so if you want something super warm this might not be for you. Available in the Morgan color for $44.
Read our review of the best robes.
This article was edited by Ignacia Fulcher.
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Kaitlin Mahar
Kaitlin Mahar is a staff writer for Wirecutter’s Deals team. Her byline has appeared in Delish, Esquire, and Town & Country. When she’s not hunting for deals and fiercely defending the Oxford comma, she’s a proud cat parent, an avid yogi, and a co-producer and co-host of the podcast Crime Culture. Please tell your pets and grandparents she says hi.
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