It used to be Baseball, hotdogs, apple pie, and … what was it? A fancy beret? Anyway, swap out hotdogs and throw in tacos because "everyone" gets a free Doritos Locos Taco from Taco Bell thanks to the World Series and a stolen base!
Just like last year, the fast food kinda–Mexican food chain said everyone would get a free taco thanks to the "Steal a Base, Steal a Taco" promotion. And the first base was stolen on Friday, so how do you get your just deserts…er taco?
1) First, register for a Taco Bell rewards account on the Taco Bell website.
2) Download the Taco Bell app. (Right?! You knew that'd be in there. Forget the days of walking in and asking for a free taco, friends. Those days are over, just like my days singing backup for Metalica…long story, maybe tell it later).
3) Look for the Doritos Locos Taco reward on the app.
4) Use it within ten days from a participating Taco Bell (while supplies last).
5) Notice how much better free tastes!
First, did you know it's Taco Bell because the last name of the guy that started the restaurant is Bell? #SpittinTruth. Second, If the DT is $2.39 (as it is on their menu), and five million people claim a free taco, then they'd miss out on $11,950,000 in revenue.
But, it's "while supplies last", not "Everyone gets a free taco!" so we'll never really know how much it costs 'em. Far less than all the media attention would cost, that's for sure.
Did that make you hungry for a taco?
As always, if you have a comment, complaint, or concern about something I wrote here, please let me know: james.rabe@townsquaremedia.com
